We perform an in-depth analysis of your top 3 competitors which not only gives us access to your competitors online presence, but gives you an insight into their messaging, their strengths and their weaknesses.
This is a valuable project that will offer insight into both the SEO and the overall business strategy.
We perform a very deep keyword research for your existing pages which informs us of the primary and secondary keywords for each page. This also shows us where you are ranking for your primary keyword currently and flows nicely into the target pages section.
We also do an analysis of the top 3 search results for your target keyword – providing you with some insight as to what might be required to surpass your competitors for this keyword.
We work with you to determine what pages we should be working on first. Typically we determine what pages to target by considering:
- the most profitable products / service based pages
- those pages that are already between position 8 and 25 on Google
Pages in these positions typically represent the biggest short term wins for the business.
On Page Optimisations
Now that we have all the data to hand, we run a comprehensive on page analysis process.
We put together a detailed breakdown of how to implement the relevant keywords. This includes detailed recommendations across all aspects of the page including:
- titles, descriptions, heading structures, content, alt tags, media requirements and more
We’re going to run you through everything that we’ve found: issues and fixes that you’ll need to make to push your website forward.