Keyword Gap Analysis
The keyword gap analysis allows us to find keywords to focus new content around. We find these keywords by doing a detailed analysis of the keywords that your competitors are ranking for and cross reference these with the keywords that you are not ranking for.
This ‘gap analysis’ represents strong opportunity to get found for topics that are not currently on your site.
Content Topic Ideation
We take the keywords and topics found in the keyword gap analysis and then mould these into content topics.
We do this by analysing search volumes and competitor content further to formulate these into detailed content topics that we use in the next stage.
Content Calendar Setup
We then take these content ideas and schedule them into your custom content calendar – giving you a really strong content strategy for organic growth.
We will provide the topics, the page titles, keywords and more.
Detailed Content Brief
Developing on the three items above, we then produce a detailed content brief for each piece of content. We like to describe this as a ‘fill in the blank’ exercise for writers.
We don’t write the content for you as we are not experts in your field. However, we do know SEO and at this stage we are well versed in your industry when it comes to SEO. This puts us a strong position to build content outlines that any writer can look at and easily follow to create the content that’s going to rank.
With these briefs, any writer can jump in and build out the content.
Finally, we’re going to run you through everything that we’ve found, answer any questions and provide any help that we can.