Analytics
Visualise the data in your business and make more informed decisions
Visualise the data in your business and make more informed decisions
The term ‘analytics’ is a broad term used to refer to all the data in your business – website visitors, enquiries, phone calls, paying clients, revenue and more.
There is lots of data churning through your business on a daily basis. Understanding and regularly reviewing the important numbers in your business allows you to:
By leveraging the power of Google Data Studio for visualisation and Google sheets for collating the data, we can produce tailored reports centred around the most important metrics in your business.
Our reports are automated, owned by you and are easy to navigate.
Are you recording your website data correctly? Are goals / conversions being tracked? Is your website traffic being recorded from the correct sources? We have a 25 point checklist to ensure that your data is accurate.
Google Data Studio allows us to bring in data from a wide variety of sources and display in real time. It beats every other analytics software on the market as it is so customisable. Let us show you how.
We take the time to understand the following:
Once we’re clear on what the goal is, we can get to work! We will put together a roadmap of how we see the project progressing.
Naturally, we will need access to all your relevant internal reporting systems in order to get the project moving.
We get to work! Using a variety of tools such as Google sheets, Supermetrics and Zapier, we collate all the data and then display in the very beautiful Google Data Studio!
Google Data Studio works exceptionally well for our clients because it is:
* Google Data Studio is free, however there will be other paid software that is required to keep the data in the reports regularly (and automatically) updated.
How close were we to your vision? Are there any final tweaks that need to be put in place?
Outside of the final tweaks, we’ll take the time to show you how to read and manage the reports. We also offer ongoing analytics consultancy if required.
How much do you charge?
We charge on an hourly rate of €120 per hour plus VAT. 50% of payment is required upfront.
What platforms can you display data from?
We integrate with a range of software such as (but not limited to):
Typically, we collate this data using Google sheets and display as required using Google Data Studio.
Who owns the reports?
You will own the reports. This is an important point. Our analytics projects are setup so they are updated automatically.
Therefore, they are evergreen reports that, if used correctly will be a huge asset to your business.
Colm’s reporting is detailed, transparent and always provides us with a clear picture of where the business stands. We have found this invaluable in making informed, strategic decisions. Colm’s monthly analysis has become a key part of directing our operations.
Choosing Effective Digital marketing is a decision that has paid for itself many times over for us so I can strongly recommend Colm and his team for all aspects of digital marketing.
We increase online leads and sales for businesses through world class search engine optimisation and Google Ads services. Get in touch today.