Our geogrid tracking software allows you to visualise your local 3 pack rankings at the most granular level.
We have seen that proximity is a substantial ranking factor in the algortithm. Therefore, it makes sense to see where you rank relative to the location that your searcher is in. This is the truest way to understand how your local SEO is performing.
We typically measure in 13 intervals of 2.5km in order to give you a really strong visualisation on how your business is performing in the local 3 pack.
On the right is an image on one of our active clients!
While there are many factors involved in local SEO, we’ve boiled it down to: prominence, relevance, proximity.
Prominence = Authority.
We find a really strong correlation between GMB and the authority of the page that the GMB is linked to. As well as the overall authority of the site. So we build links and strengthen the site that is associated with GMB.
Relevance = relevance
The relevance of the search query compared to what you actually offer as a business.
Proximity = geographic nearness of your business from the location of the searcher.
Naturally, this is very difficult to manipulate.
What is NAP and why it is important?
NAP stands for name, address and phone number. It’s crucial that you’re NAP remains consistent throughout your presence online. Otherwise, you will confuse Google about who you are and where you’re located.
What is GMB and why it is important?
GMB stands for Google My Business. This is the platform that Google Maps pulls its data from. Therefore, it’s crucial that your business’s Google My Business is well optimised!
What is the difference between SEO and local SEO?
While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO allows you increase your visibility on Google Maps in your locality and connect with searchers looking for your services in your area.
Do you guarantee results?
No, we do not guarantee results. Google holds the keys to a very complicated algorithm that changes frequently. Anyone who guarantees results against this algorithm is not doing their job properly.
We do guarantee to put your website in the best position possible to get results.