Local Search Engine Optimisation
Get Found On Google Maps By The People Who Are Searching For Your Service In Your Locality
What is Local SEO?
Local SEO stands for Local Search Engine Optimisation and is the process of getting found in on Google Maps for your location based search terms (bike shop dublin, dentist dublin, physio dublin etc.).
Research has shown us that those searches who are using the location in their term convert at a higher rate than those that do not.
Ranking on Google maps involves a number of different things to come into alignment and involves the use of several acronyms – GMB and NAP anyone?
Why Is It Important?
Local SEO is important because you are appearing on Google maps in response to people who are looking for your services in your location.
Research tells us that these are the people who are very close to the point of purchase.
People are actively searching for your products and services in your locality every single day. Are you taking advantage? Or are you gifting these customers to your competitors?
If you’re not appearing in front of your prospects when they search for you, they are going to spend their money with your competition.
Measure Your Rankings – Across Multiple Locations
Our Geo Grid Tracking
Our geogrid tracking software allows you to visualise your local 3 pack rankings at the most granular level.
We have seen that proximity is a substantial ranking factor in the algortithm. Therefore, it makes sense to see where you rank relative to the location that your searcher is in. This is the truest way to understand how your local SEO is performing.
We typically measure in 13 intervals of 2.5km in order to give you a really strong visualisation on how your business is performing in the local 3 pack.
On the right is an image on one of our active clients!
Frequently Asked Questions
How does local SEO work?
While there are many factors involved in local SEO, we’ve boiled it down to: prominence, relevance, proximity.
Prominence = Authority.
We find a really strong correlation between GMB and the authority of the page that the GMB is linked to. As well as the overall authority of the site. So we build links and strengthen the site that is associated with GMB.
Relevance = relevance
The relevance of the search query compared to what you actually offer as a business.
Proximity = geographic nearness of your business from the location of the searcher.
Naturally, this is very difficult to manipulate.
What is NAP and why it is important?
NAP stands for name, address and phone number. It’s crucial that you’re NAP remains consistent throughout your presence online. Otherwise, you will confuse Google about who you are and where you’re located.
What is GMB and why it is important?
GMB stands for Google My Business. This is the platform that Google Maps pulls its data from. Therefore, it’s crucial that your business’s Google My Business is well optimised!
What is the difference between SEO and local SEO?
While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO allows you increase your visibility on Google Maps in your locality and connect with searchers looking for your services in your area.
Do you guarantee results?
No, we do not guarantee results. Google holds the keys to a very complicated algorithm that changes frequently. Anyone who guarantees results against this algorithm is not doing their job properly.
We do guarantee to put your website in the best position possible to get results.
What are the deliverables for the monthly fee?
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If you are considering engaging with a digital agency, Colm and the team at Effective Digital Marketing is the agency you want to work with.
Choosing Effective Digital Marketing is a decision that has paid for itself many times over for us, so I can strongly recommend Colm and his team for all aspects of digital marketing.