Objectives
What are we trying to achieve? What is the definition for success of this campaign? What are we going to measure? How much would you like to spend?
What is YouTube Advertising?
Reach potential customers when they watch or search for videos on YouTube. The great thing about YouTube advertising is that you only pay when someone chooses to watch your video, either by clicking on it or watching the whole thing.
Why Is It So Important?
YouTube is a hugely relevant advertising platform for many businesses because it is:
- Highly targeted
- Cost effective
- Great for both brand awareness and direct response
- You have people’s undivided attention when they are on YouTube (They are both watching and listening to a specific video – it contrast to Facebook for example (watching without sound).)
Media Gathering
What videos do you have that convey your unique selling points?
Competitor Analysis
What can we learn from studying the big players in your market? What are they doing on YouTube?
Audience Targeting
Let’s do some analysis and see who your customers are. Age, sex, interests, purchasing habits?
Optimisation
Now that the initial results are in, how can we improve? What tweaks can we make to improve your key performance indicators?
Reporting
We will show you exactly how your campaign is performing so you can see how it compares to your definition of success.